How do you get Adwords clicks into customers taking action?

Question by kaheb: How do you get Adwords clicks into customers taking action?
We own a very small garage door repair company. We advertise quite a bit on Google Adwords. We are paying $ 1000 month (ppc) but we aren't getting potential customer calling us after they click on our ads. We just need some other ideas on how to get phone call. Thanks.

Best answer:

Answer by Dave Collins
Its all down to the landing page.

Why not work it the other way around. Have the visitor fill out a very short form. They can either leave their email address or their phone number. You in turn would call them.

There are many ways to accomplish this and even some that have a "click-to-call" type of button that you would place on your website. You could set it so that if they are clicking outside of your hours of operation, they could leave a message with a call back number.

This would also help with tracking conversions through AdWords.

Here is some more tips on Google AdWords:
http://www.softwarepromotions.com/adwords/cheat-sheet/index.asp

What do you think? Answer below!

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