Search University 3 – Measuring Search Marketing Efficiency – Laurent Bousis (iProspect)

Which lens to use? Laurent Bousis manages the Search Agency iProspect. He will explain the influence Search Marketing has on other media channels and vice-versa. He goes through the methods of measuring in several media channels. He will also share his experience on the influence between them in order to come up with a vision on the measuring methodology of Search Marketing Efficiency from a business and cross-media perspective.
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