The Complete Idiot’s Guide to Social Media Marketing

The Complete Idiot's Guide to Social Media Marketing

  • ISBN13: 9781592579891
  • Condition: New
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Get ahead of the competition with marketing that demands attention.

The Complete Idiot's Guide(r) to Social Media Marketing is for people with a product, service, or business who want to use social media for marketing to target their customers. Instead of opting for the blatant and outdated billboard type of advertising, those who make use of social media's dynamic dialogue will personally connect with their desired audience-and win their product or service the attention it deserves.

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  1. Ruth Sherman says:
    18 of 18 people found the following review helpful:
    5.0 out of 5 stars
    Jennifer Abernethy is the Seth Godin of Social Media Marketing, April 10, 2010
    By 
    Ruth Sherman (Greenwich, CT) –
    (REAL NAME)
      

    This review is from: The Complete Idiot’s Guide to Social Media Marketing (Paperback)

    In this content-rich and easy-to-read book, author, million-dollar sales executive, and Social Media Marketing expert Jennifer Abernethy makes a strong case for using Social Media to market and sell regardless of the business the reader is in. From covering the familiar sites (Twitter, Facebook, and LinkedIn), to the less familiar (Tumblr, Oovoo) to unfamiliar (FriendFeed, Ustream), there is something for everyone.

    One of the best things about this book is the way it’s organized. Twitter, Facebook and LinkedIn have their own sections with chapters that spell out everything from set-up to how to use all the applications to how to use them to market. It’s all done step-by-step, with plenty of visuals so even the most technology-challenged can make sense of the process. There are numerous sidebars containing “netiquette” tips and definitions of terms for the non-geek community.

    A section on using video in Social Media Marketing, which Abernethy persuasively advocates for as the next big thing, was extremely enlightening and I have already begun to implement some of her suggestions. Videoconferencing sites are either free or inexpensive, which is a huge change from only a couple of years ago and most computers now come equipped with webcams and/or the technology to effortlessly connect an external one.

    And there is another chapter on blogs, one on ezines and still another on how to manage it all in a short amount of time. And that’s only the tip of the iceberg. Abernethy writes in a clear and breezy way with the result being the reader actually feels he/she can do this and gain a competitive advantage without feeling like an “idiot.”

    This is going to be my “bible” on Social Media Marketing for the foreseeable future. There are a lot of pretenders out there, and Jennifer Abernethy is NOT one of them. Highly, highly recommend.

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  2. Meredith Liepelt "www.RichLifeMarketing.com" says:
    9 of 9 people found the following review helpful:
    5.0 out of 5 stars
    Interested in Social Media but don’t know where start? GET THIS BOOK., April 8, 2010
    Amazon Verified Purchase(What’s this?)
    This review is from: The Complete Idiot’s Guide to Social Media Marketing (Paperback)

    As a marketing strategist who helps clients gain major visibility, I highly recommend this book to anyone who either doesn’t know where to start or who is looking to maximize and amplify what they are currently doing online. This book is packed w/ great examples, inspiration and direct “how-to” advice that will help anyone. Bottom line: I recommend this to my clients and anyone who is serious about gaining visibility and credibility in social media. This is my go-to resource for social media marketing!

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  3. Deborah Brown says:
    8 of 8 people found the following review helpful:
    5.0 out of 5 stars
    The Social Media Marketing Bible!, April 11, 2010
    By 

    Amazon Verified Purchase(What’s this?)
    This review is from: The Complete Idiot’s Guide to Social Media Marketing (Paperback)

    I am reading Jennifer Abernathy’s book now The Complete Idiot’s Guide to Social Media Marketing and I am tagging almost every other page. It is filled with timely tips, ideas and how to’s! This needs to be on anyone’s shelf that is interesting in Social Medial Marketing; in fact, it should be on anyone that does any kind of marketing today. I am recommending this book for the experienced and the novice as well!

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