Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition)

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)

The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!
“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. T

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  1. Steve Wolgemuth says:
    4 of 4 people found the following review helpful:
    4.0 out of 5 stars
    Excellent resource for the dedicated learner, October 30, 2008
    By 

    This review is from: Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition) (Paperback)

    This is a very comprehensive book that could be used as a text book for teaching Search Engine Marketing. It takes a very dedicated reader to get through the hundreds of pages. I’d give it 5 stars if it was consolidated a bit more so pages and information could be gleaned faster. It leaves no questions unanswered and explains everything in great detail and in an organized fashion.

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  2. Alton J. Duderstadt says:
    2 of 2 people found the following review helpful:
    5.0 out of 5 stars
    A Must Read, August 25, 2009
    By 
    Alton J. Duderstadt (Chicago, IL) –
    (REAL NAME)
      

    This book, by far, is the best I have read on search engine marketing. This is a must read for all of us in the profession and those seeking an eduaction in online marketing.

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  3. Amelia A. Painter "Author" says:
    2 of 2 people found the following review helpful:
    5.0 out of 5 stars
    Excellent Resource Book for Anyone Doing Business on the Internet, February 18, 2009
    By 
    Amelia A. Painter “Author” (Fostoria, IA USA) –
    (REAL NAME)
      

    This review is from: Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition) (Paperback)

    Search Engine Marketing, Inc. is an excellent resource book on how to create and implement a search marketing campaign.

    The book provides step-by-step instructions on topics from how web development team can obtain the finances within an organization, to how to make your improve search engine ranking, to best uses of paid search options. Beyond the basics, the book explains conversion metrics and projecting success.

    Individuals working for a large organization, looking to make a difference with the corporate Web site, this book is a “must read.” For any Web professional, this book is and its DVD is a “must have.”

    Both Bill Hunt and Mike Moran organized the book in a unique and user-friendly manner. I especially like the way they refer the reader to other chapters within the text. (This quality fits my style of reading because I can jump to the referenced chapter, read a few pages, then jump back to the original page.)

    The use of a skull and cross-bones on techniques that should be avoided makes the pages come alive. And their very straight-to-the-point titles like “stupid content tricks: how to get your site banned in five easy steps” also gets the readers attention! Love it, love it, love it!

    Search Engine Marketing, Inc. is my new SEO/Internet Search Bible!

    Amelia Painter
    Opening and Operating a Bed & Breakfast in the 21st Century: Your Step-By-Step Guide to Inn Keeping Success with Professional Online Marketing Strategies

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