The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering gui

List Price: $ 19.95

Price: $ 19.95

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  1. Andrew Davis "TPL Drew" says:
    40 of 40 people found the following review helpful
    5.0 out of 5 stars
    Practical Guide with Relevant & Compelling Case Studies, August 22, 2011
    By 
    Andrew Davis “TPL Drew” (Boston, MA) –
    (REAL NAME)
      

    Customer Video Review Length:: 3:20 Mins

    I’ve read the other two versions of Real Time Marketing & PR and it’s a book I constantly reference and refer to executives looking to find a practical way to understand the benefits of participating effectively in a new media world. I’ve also found that social media and new media practitioners can find value in reading the book as a guide to building a thorough understanding of effective online marketing and PR that goes well beyond Facebook and Twitter.

    This Third Edition, which has completely updated case studies and examples also includes a much needed Marketing and PR Strategy Plan template designed to help people get started in a step-by-step approach to social media. There’s a great new chapter on measuring your success in the new media space and highlights some practical ways to start measuring your ROI. I particularly enjoyed a section entitled “The Power of Free.” – Read it, it’s worth the price of the book.

    Finally, David Meerman Scott’s new edition includes a whole new section on Mobile Marketing that covers everything from GeoLocation to Mobile Apps and Mobile Newsrooms. You’ll really like his fun new concept of Cyber Graffiti.

    In short, a book that’s sold over 250,000 copies and set many of the Fortune 1000 company’s social strategies in motion can’t be ignored. You’ll really enjoy the Third Edition – even if you’ve read the first two.

    If you know what you’re doing in the social space… buy a copy for your executive team. They’ll immediately embrace your activities and start championing your efforts in the new media world.

    In short, you can’t publish a book called The New Rules of Marketing and PR in an internet age unless it’s updated to still be ‘New.’ David’s done exactly that and it’s worth the read!

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  2. C. Chapman "C.C. Chapman" says:
    16 of 17 people found the following review helpful
    5.0 out of 5 stars
    An Update WORTH Buying, August 8, 2011
    By 
    C. Chapman “C.C. Chapman” (Boston, MA) –
    (REAL NAME)
      

    This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Kindle Edition)

    David is one of the few people in the online marketing and communications world that you can always depend on getting the latest and greatest information from. He doesn’t just talk about the exciting new world we live in, but he lives in and works in the world as well.

    Filled with updated stories, information and the latest rules that YOU need to know no matter what your business is.

    Have a boss who still hasn’t embraced that the world has moved beyond print and radio ads? This book makes a great gift for them to get them started embracing what you already know.

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  3. BigHeart says:
    15 of 16 people found the following review helpful
    2.0 out of 5 stars
    Not for small businesses, February 4, 2012
    By 
    BigHeart (Gilford, NH United States) –
    (VINE VOICE)
      

    Amazon Verified Purchase(What’s this?)

    This book was a big “eh” for me. I got a handful of ideas to act on, but I really had to wade through a lot of useless stuff (good writing that’s not relevant to me) to find them. My biggest complaint is that The New Rules of Marketing & PR is not oriented to a small business person, and I never once bonded with author David Scott. And secondly, there’s TMI (too much information). I would have preferred a more strategic, consolidated and streamlined approach. There must be a better resource available!

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