nfoto Snaps High Sales Conversion Rate for Social Traffic Using ShopSocially Platform

Mountain View, CA (PRWEB) September 19, 2013

nfoto.no, a popular online retailer for photo service and products in Norway, today announced impressive growth numbers from their social commerce initiatives. nfoto recently partnered with ShopSocially, the leading social commerce platform, to implement an innovative on-site social strategy. This initiative has yielded significant increase in sales conversion rate, revenue uplift, Facebook fan growth and user engagement.

Rather than focusing on selling and advertising on social media sites, which hasnt been very successful for retailers, nfoto decided to add social modules on its ecommerce website with the goal to increase engagement and conversion. Specifically it is using two strategies (a) pre-purchase social couponing to increase conversion and (b) post purchase social app to convert every shopper into a word-of-mouth brand ambassador.

The pre-purchase social couponing app offers their website visitors a coupon for a free product in exchange for becoming a Facebook fan. The coupon is being presented in-line, making sure that the users always stay on the site. This simple strategy of making a user earn the discount coupon is resulting into an impressive uplift in sales conversion rate, and increasing Facebook fanbase, improving customer loyalty while also generating word-of-mouth branding via Facebook likes. nfoto is using ShopSociallys fan acquisition app called Get-a-Fan to run this program. Get-a-Fan has allowed nfoto to easily test different strategies and accurately measure the impact.

The post purchase social app offers a coupon for the next purchase in exchange for sharing their purchase with friends on social networks. It not only generates powerful word-of-mouth recommendations, it also helps convert shoppers into repeat buyers. nfoto used Share-a-Purchase app from ShopSocially to enable this functionality. The Share-a-Purchase app enables nfoto to make purchases on their site go viral and brings in quality traffic from social referral which is more likely to trust nfoto and convert at higher rate. This is creating significant word-of-mouth recommendations for nfoto on social networks.

Recent Forrester research has shown that recommendations from friends and family have the highest impact on purchase decision. The following social commerce success metrics from nfoto corroborate these research findings substantially:

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