Tag: "Strategies"

Pay-per-Click Search Engine Marketing Handbook: Low Cost Strategies to…

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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website
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Prolexic Issues Threat Advisory Outlining DDoS Protection Strategies for High Orbit Ion Cannon; Latest Stealth Attack Tool Targets Hundreds of URLs Simultaneously

Hollywood, Florida USA (PRWEB) February 23, 2012

Prolexic Technologies, the global leader in Distributed Denial of Service (DDoS) protection services, today released a threat advisory for the High Orbit Ion Cannon (HOIC), an increasingly popular attack tool that can target up to 256 web addresses simultaneously. As a public service, full details of the HOIC threat, including recommended protection strategies, are available at http://www.prolexic.com/threatadvisories.

A DDoS attack can come from anywhere, anytime. It can be an act of revenge for a real or perceived slight, a political statement or completely random. No business is immune to becoming a target, said Paul Sop, chief technology officer at Prolexic.

As the worlds most advanced experts in DDoS protection and mitigation, we feel it is our duty to arm the public with the tools and information they need to protect themselves from emerging DDoS attack tools such as HOIC, he said.

The Prolexic Security Engineering and Response Team (PLXsert) continuously reviews and analyzes DDoS attack patterns and emerging trends to develop the intelligence and tools to prevent and combat DDoS attacks. HOIC DDoS protection strategies have already been put in place for Prolexics customers. In addition, as part of its public mission, PLXsert issues quarterly attack reports, as well as periodic threat advisories.

Considered the next generation replacement for the Low Orbit Ion Cannon (LOIC) flood attack tool, HOIC also includes support for booster files customizable scripts that randomize attack signatures and make attacks more difficult to differentiate from legitimate traffic.

On its own, the HOIC tool is limited. It still requires a coordinated group attack to bring a site down, said Neal Quinn, VP of Operations at Prolexic. But with the booster scripts which are already circulating widely among hacker circles a group attack gains the advantage of stealth. It becomes much more difficult to identify and mitigate, prolonging the outage caused by the attack.

The DDoS underground has been urging participants to abandon the LOIC tool in favor of HOIC, making it likely that HOIC-based attacks will become increasingly common.

The ability to hit up to multiple targets simultaneously (instead of just one with LOIC), and the use of randomization to evade detection, makes HOIC a threat to any business with a presence online, Quinn said. Businesses should take steps now to protect themselves, either by following our recommendations or subscribing to a DDoS protection service.

Prolexic Threat Advisories

Designed to provide early warnings of new or modified DDoS attack signatures and scripts recently observed by PLXsert, each threat advisory contains a detailed description of the type of attack, a list of attack signatures, and the specific network infrastructure or application that it targets. In addition, Prolexics DDoS mitigation experts also offer insight into the nature of each attack type and provide specific warnings about how the attack will affect businesses and enterprises of different sizes and infrastructures. PLXsert also provides threat remediation tips to help subscribers not only recognize the new attack signatures, but also proactively defend against them. The latest threat advisories, including HOIC and Dirt Jumper, are available to the public at http://www.prolexic.com/threatadvisories.

About the Prolexic Security Engineering & Response Team (PLXsert)

PLXsert monitors malicious cyber threats globally and analyzes DDoS attacks using proprietary techniques and equipment. Through data forensics and post attack analysis, PLXsert is able to build a global view of DDoS attacks, which is shared with customers. By identifying the sources and associated attributes of individual attacks, the PLXsert team helps organizations adopt best practices and make more informed, proactive decisions about DDoS threats.

Details of Prolexics mitigation activities and insights into the latest tactics, types, targets and origins of global DDoS attacks are provided in quarterly reports published by the company. A complimentary copy of Prolexic's Q411 Global DDoS Attack Report is available at http://www.prolexic.com/attackreports.

About Prolexic

Prolexic is the worlds largest, most trusted Distributed Denial of Service (DDoS) mitigation provider. Able to absorb the largest and most complex attacks ever launched, Prolexic restores mission critical Internet facing infrastructures for global enterprises and government agencies within minutes. Fourteen of the worlds 20 largest banks and the leading companies in e-Commerce, SaaS, payment processing, travel/hospitality, gaming and other at-risk industries rely on Prolexic to protect their businesses. Founded in 2003 as the worlds first in-the-cloud DDoS mitigation platform, Prolexic is headquartered in Hollywood, Florida and has scrubbing centers located in the Americas, Europe and Asia. For more information, visit http://www.prolexic.com.

Contact:

Michael E. Donner

Affiliate Strategies for Traffic Generation and Monetization at Affiliate Summit West 2009

Affiliate Strategies for Traffic Generation and Monetization at Affiliate Summit West 2009
Traffic Generation
Image by affiliatesummit
Session on Affiliate Strategies for Traffic Generation and Monetization at Affiliate Summit West 2009.

Andrew Wee, Founder, www.WhoIsAndrewWee.com (Moderator)
Miles Baker, President, www.marketingwithmiles.com/
Geordie Carswell, Founder, Diversion Marketing
Nick Koscianski, President, www.nickycakes.com/

Session description:

Affiliate marketers on popular issues like PPC and SEO optimization, content and website strategies, monetizing long-tail traffic and emailing. Moderated session, includes a Q&A with the audience.

Audio of the conference session available free at geekcast.fm/.

AdWords Experts Teach Pay Per Click Strategies for Success — Adwords Advantage Online Seminar

AdWords Experts Teach Pay Per Click Strategies for Success -- Adwords Advantage Online Seminar










(PRWEB) May 05, 2011

Next week on May 10th marks the beginning of the second annual Adwords Advantage Online Seminar where world renown AdWords experts will lead 18 online training classes teaching marketers how to increase sales using Google AdWords pay per click (PPC) advertising. The classes will also show marketers how to leverage Social Media to improve AdWords campaign performance. The Adwords Advantage Online Seminar will be held completely online during May 10-19, 2011. Participants can register and save 25% for a limited time only.

The AdWords Advantage faculty includes 18 of the world’s leading pay per click experts who will share critical time-saving and cost-cutting steps to help marketers set up, manage and streamline their pay per click campaign management. The classes will teach marketers how to improve their bottom line profits with better quality score, keyword targeting, analytics/tracking and overall sales conversion rates.

During 18 in-depth sessions, marketers will learn ‘insider’ behind the scene PPC campaign strategies to build, manage and track effective AdWords campaigns. The faculty will share their proven tips and strategies featuring exclusive case studies and ‘how-to’ instruction on the best ways to set-up, manage and improve pay per click sales.

Attendees will be privy to the latest in AdWords tools and resources--and participants will have the choice of attending all 18 classes during the live, online sessions or at their convenience. The audio and video from each session will be recorded and available for access 90 days following the event.

AdWords Advantage Sessions and Faculty Include:

1. Ad Innovations at Google - Frederick Vallaeys, Google AdWords Evangelist

2. A Proven System: Reliably Increasing Website Conversion Rates - Ben Jesson and Dr Karl Blanks, Conversion Rate Experts

3. Key Google Analytics Implementation Steps & Analysis Techniques - Justin Cutroni, Web Analytics Expert and Google Analytics Certified Partner

4. PPC Ad Testing Best Practices–How Consistently Testing Ad Copy Can Generate 30% More Sales on Average - David Greenbaum, Co-Founder/CEO of BoostCTR

5. AdWords Editor Strategy & Tips - Kevin Lee, Founder/CEO of Didit

6. Quality Score–The Little Metric That Can Kill You - Craig Danuloff, Founder/President of ClickEquations

7. AdWords for Local: Sort Heads from Tails, Find Free Clicks and Calls - Dennis Yu, CEO BlitzLocal

8. And many more leading AdWords experts...

Interested participants can still register to attend the AdWords Online Seminar that runs from May 10-19, 2011. Registrants will receive 25% off the regular rate for a limited time only.

About PPC Summit

Over the past 5 years PPC Summit/AdWords Advantage Online Seminar have led the way in internet marketing training providing top-notch education to thousands of businesses and marketers during live and online seminars. Each seminar is dedicated to delivering tactical classes that empower marketers to help improve their bottom line profits. The seminars bring together world-class internet marketing experts who teach a full range of strategies, resources and tools to help businesses increase their sales and achieve higher profits. For information on the next PPC Summit online training event, visit the AdWords Advantage Online Seminar for complete details.

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SEO Made Simple (Second Edition): Strategies For Dominating The World’s Largest Search Engine

SEO Made Simple (Second Edition): Strategies For Dominating The World's Largest Search Engine

Today's leading SEO Book, SEO Made Simple: Search Engine Optimization Strategies for Dominating the World's Leading Search Engine, 2nd Edition, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog. Updated and expanded with the latest information on search engine optimization (SEO) and including more than 20 new pages of proven search engine optimization techniques. SEO Made Simple is today's top-selling searc

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SEO Made Simple: Strategies For Dominating The World’s Largest Search Engine

SEO Made Simple: Strategies For Dominating The World's Largest Search Engine

SEO Made Simple: Strategies for Dominating the World's Leading Search Engine is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines.

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The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Co

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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

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Profit Big from Social Media: Strategies and Solutions That Work!   Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage it

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