Tag: "Training"

LEADS TRAINING WEBINAR! Lead Generation, Email Marketing, Follow-Up, Internet Marketing

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KnowBe4 Addresses Tax ID Theft Scourge; Says Security Training Limits Risk

Clearwater, FL (PRWEB) April 23, 2013

In light of the increasing cases of identity theft tax fraud, congressional legislators said they would push for tougher laws to help cut down on what law enforcement officials continue to call an epidemic of tax-related theft in the South Florida region. Internet security training firm, KnowBe4, stresses that Floridians should also be proactive in their own security by learning how to not fall prey to the tricks utilized by cybercriminals.

For the third year in a row, South Florida leads the nations largest metro areas in reports of identity theft, according to the Federal Trade Commission (FTC). The Broward, Miami-Dade and Palm Beach counties had 35,914 reports of identity theft in 2012more than doubling in just a year, the FTC found (1). According to the IRS website, last year 78% of taxpayers112 million peoplefiled their taxes online. Because so many people e-file, the possibility of their falling victim to identity theft is increased; tax season has become a field day for identity thieves, particularly in South Florida, where ID theft is abundant.

The trend of e-filing offers many perks: people can submit their return online without leaving their home, and also generally receive refunds faster when filed online. However, sharing personal information over the Internet exposes a greater risk of falling victim to tax identity theft, says KnowBe4 CEO, Stu Sjouwerman.

Cybercrime is not limited to businesses, said Sjouwerman. Criminals are now infiltrating personal computers and setting up dummy public Wi-Fi networksall to gain access to sensitive personal information, such as name and social security number.

Armed with just this information, cybercriminals can collect a tax refund simply by entering falsified information in other required fields, and then modifying banking information.

Its just that simple, Sjouwerman said.

Case in Point:

When Angela Beasley of Miami tried to file her tax return last year, it was rejected by the IRS because someone else already had submitted a return using her Social Security number.

Beasley, 38, who is a search engine optimization manager for an Internet marketing firm, was shocked to learn that she had been a victim of tax ID theft.

The IRS told Beasley to fill out an affidavit and send in her identification information, including a police report if she had one. From there, Beasleys problems snowballed, leaving her to piece together her finances.

When Beasley decided to go back to college for another degree, she was told that she was not eligible for in-state tuition because records showed that Beasley, who is a Florida resident, was married and lived in California. The issue still isnt resolved (2).

Sjouwerman says that the biggest way to limit these cases is by people being informed about Internet security measures so they can protect themselves before they get into trouble.

To counteract the growth of tax identity theft, legislators vowed to push for stricter laws to cut down on this epidemic. The STOP Identity Theft Act would increase imprisonment for convicted ID thieves from five to up to 20 years; it would also concentrate law enforcement efforts where crime is most frequented, such as South Florida.

The new laws will enforce harsher punishment for cybercriminals, but that doesnt address the root of the problem, said Sjouwerman. If people dont change the way they operate online, they will continue to be victims of identity theft. We have to stop the problem where it starts.

Protecting Against Identity Theft

In response to the tax identity theft epidemic, KnowBe4 has created a family-friendly security awareness course specially designed for non-tech-savvy consumers. Knowbe4 has primarily been in the business-to-business market, but Sjouwerman noticed that individual consumers are also susceptible to cyberattacks. To better provide at-home security to individuals, Knowbe4 developed the Kevin Mitnick Home Internet Security Course. Once the worlds most wanted hacker, Mitnick now applies his expertise in helping organizations and individuals defend themselves against security breaches. Some benefits of the Kevin Mitnick Home Internet Security Course include:

Increased safety during online interactionA browser-based interactive course that teaches users to recognize the most recent scams being used by cybercriminals;

Higher confidence in relaying information over the internetEight sections using real-life case studies which show how someone got in trouble using the Internet, and what you need to do to stay safe;

Cost effectivenessThe cost of cleaning up a security breach can be severely detrimental to business and individuals. Security training eliminates that cost;

Better understanding of internet security issuesEach section has a live Kevin Mitnick video with security dos and donts, and a security check quiz at the end;

Peace of mindSecurity training leaves you with the tools to recognize potential scams and safely navigate the web.

Sjouwerman believes that proper security training will significantly help reduce the volume of identity theft tax fraud cases. He says its been proven in business, and it can translate over to personal security, as well.

Fraudulent tax claims typically take months to resolve, severely hurting those who depend on their tax refunds to pay bills, said Sjouwerman. Security training will give people the tools to help prevent their identities from being stolen and potentially decreases cases of tax identity theft.

For more information on how KnowBe4 can protect against cybercrime, visit home.knowbe4.com/.

About Stu Sjouwerman and KnowBe4

Stu Sjouwerman is the founder and CEO of KnowBe4, LLC, which provides web-based Internet Security Awareness Training (ISAT) to small and medium-sized enterprises. A data security expert with more than 30 years in the IT industry, Sjouwerman was the co founder of Inc. 500 company Sunbelt Software, an award-winning anti-malware software company that he and his partner sold to GFI Software in 2010. Realizing that the human element of security was being seriously neglected, Sjouwerman decided to help entrepreneurs tackle cybercrime tactics through advanced security awareness training. He and his team at KnowBe4 work with companies in many different industries, including highly-regulated fields such as healthcare, finance and insurance. Sjouwerman is the author of four books, with his latest being Cyberheist: The Biggest Financial Threat Facing American Businesses Since the Meltdown of 2008. Visit http://www.knowbe4.com or http://www.knowbe4.com/cyberheist-the-book/.

1. Gehrke-White, Donna. New Laws Urged to Cut epidemic of ID Theft. Sun-Sentinel.com. Sun Sentinel, 16 Apr. 2013. Web. 17 Apr. 2013. sun-sentinel.com/business/fl-id-theft-law-20130415,0,5030102.story.

2. usatoday.com/story/money/personalfinance/2013/03/31/identity-theft-prevention-taxes-irs/1962301/

Intechnic Unveils New Website for Symbol Training Institute

Chicago, IL (PRWEB) March 22, 2013

Symbol Training Institute unveils new website (http://www.symboltraining.edu) redesigned by Intechnic (http://www.intechnic.com) - a leading Chicago web development agency.

Symbol Training Institute, a woman owned and operated vocational institution providing education and hands-on training in the field of Computerized Numerical Controlled machines, just launched their newly redesigned website in an effort to extend the reach of all of Symbols programs to a broad audience of CNC professionals.

CNC stands for Computerized Numerical Control. A CNC machine uses a stream of digital information (code) from a computer to automatically execute a series of machining operations that CNC machines offer to increase productivity and flexibility. CNC technology was developed in the United States in the 1950's for the United States Air Force by metalworking machine tool builders. It was a major advance in the ability of machines to reproduce complex part machining steps more accurately without human intervention or variability.

Diana Peters, Symbol Training Institutes Founder and Executive Director discussed her motivation for redesigning the site. She said:

"Our goal was to create a one-stop online portal where hiring manufacturing companies can connect with job-seeking applicants. The new website allows students to search job postings, and it allows manufacturers to search resumes of prospective hires. We are proud to provide this invaluable resource to the manufacturing community through our fresh and innovative website."

More Accessible Content and Better Visual Appeal

In addition to the sites easy registration process and online class scheduling tools, the new web site offers students the ability to search for CNC careers, and allows manufacturers to review resumes submitted by students as well as post or update available job opportunities.

The common perception among younger generations is that manufacturing jobs are less glamorous and undesirable. As a big part of their branding strategy, Symbol Training Institutes new look and feel completely transforms this perception. The new design differentiates Symbol as an innovative and high-tech company that gives the manufacturing industry a new edge.

The Creative Team behind the New Design

Symbol hired Intechnics experienced web development team (http://www.intechnic.com), led by Kristina Guzikova, who has been developing the design for the new corporate site.

Google Analytics and Adwords Training Overview

Matt and Sharron give a brief over view of what to expect from the ivantage training courses. Google Analytics and Google Adwords training courses are essential classes for anyone looking to develop their knowledge of SEO and Paid Search. More information is available here: www.ivantage.co.uk

New Free Social Media Training Video by JM Internet Group Identifies Free Tools for Small Business.

San Francisco, CA (PRWEB) May 13, 2012

The JM Internet Group, a leader in providing Social Media classes online, is proud to announce a new, free social media training video explaining the top ten free tools for social media marketing. Social Media Marketing is all about conversations and relationships, about moving marketing targets from prospects to customers to fans to evangelists. Tools exist to monitor and engage customers about social media; the JM Internet Group tracks these tools as part of their research effort for small business.

"Social Media Marketing or SMM is the hot new thing," explained Jason McDonald, Senior SEO Director at the JM Internet Group. "Free Social Media tools are necessary in any successful Social Media Marketing Strategy and our new training video helps marketers get the most out of their social media efforts."

To view this free social media marketing video go to -


Social Media Marketing - Class Syllabus

The social media marketing class is taught in three parts. Part I focuses on the 'big picture' as well as Facebook, Google+, and LinkedIn. Part II focuses on local search and review marketing. Part III focuses on YouTube, Twitter, and creating a successful small business social media plan.

Part I

Social Media MarketingWhat is Social Media? How does Web 1.0 differ from Web 2.0, and where are the marketing opportunities? Your Social Media Marketing (SMM) Plan
Social Media - My Friends:Facebook, Linkedin, Google+ Marketing. How to listen, engage, and deploy an effective social media strategy.

Part II

Local Search and Reviews Marketing: Google Places, Yelp, and Amazon.com Reviews - getting listed, engaging your customers via reviews, being high on the search list.

Part III

Twitter Marketing:What Twitter is, how to Tweet effectively!
YouTube Marketing:leveraging Youtube's special relationship with Google as part of your SEO strategy as well as your social media strategy.
Your Social Media Marketing Plan:creating an organized plan defining your social media goals, the opportunities posed by the most relevant media, a step-by-step to do list, and finally a participation and monitoring strategy.

Why Social Media Marketing Matters for Small Business

Social media marketing is the next big thing for small business, but it's not just about lead generation - it's about relationship building. SMM is the knowledge and skill to gain Twitter followers, and then use Twitter marketing to get them to buy. SMM is the knowledge to set up a Facebook fan, get Facebook fans, and then build relationships and start conversations about your brand and products on Facebook. And SMM is all about leveraging free social media tools to monitor your online reputation and build buzz.

As part of the JM Internet Group's trainings in online Social Media Marketing, the website hosts a free 'on demand' webinar on the top ten free tools for SEO. In addition, all students who sign up for the paid social media marketing trainings get a copy of the company's 'Social Media Toolbook' - tips and pointers to over 100 free social media tools online.

About JM Internet Group

The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.


JM Internet Group, Media Relations

Web. http://www.jm-seo.org/

Email. jm(dot)internetgroup(at)gmail(dot)com

Tel. +1-510-713-2150

Agency Training – Adwords

Agency Training - Adwords
Adwords Training
Image by JanOSpixeles
Taken with my iPhone - uploaded with iFlickr

Google Adwords Training – The Basics

affiliatekingdom.info | Basics of Google Adwards ------------------------- google adwords training, what is google adwords, google adwords learning center, google adwords help, google adwords tutorial, google adwords management, pay per click ads, adwords training, adwords learning center,...

Google Adwords Training 1

An introduction to setting up a Google adwords account
Video Rating: 5 / 5

Agency Training – Adwords

Agency Training - Adwords
Adwords Training
Image by JanOSpixeles
Taken with my iPhone - uploaded with iFlickr

Affiliates Cash in on AdWords First Aid Video Training

St. Paul, MN (PRWEB) December 1, 2006

Just two weeks ago the AdWords First Aid product was released to the public on the Internet. But what was most impressive was the amount of affiliates making money with AdWords First Aid video training course. The affiliates have grown rapidly as they only needed to insert their own Clickbank nickname to earn a large 60% commission on each sale.

When questioned Brian Adams, owner of AdWords First Aid commented... "We are very excited AdWords First Aid is selling so well. A big part of that is due to our huge affiliate force and the wide range of affiliate tools we provide at www.beat-adwords.com/affiliates.html ."

Some of the Google AdWords minimum bids are $ 10 or more... just ridiculous. What ever happened to penny clicks like in the good old days?

Google has really tightened up the landing page and quality requirements for AdWords PPC campaigns. The Google bot will visit the website landing page and determine if there is a quality match with the keywords and ad that is being used within each campaign.

The AdWords First Aid video training teaches campaign managers how to get back into profit and rid of the minimum bid amounts on their keyword selections. They are taught how to greatly improve their quality score and required modifications.

The website is located at www.beat-adwords.com